When we started creating Celtic jewelry, silver was under $6 per ounce. Today it peaked at almost $19 per ounce!

That's nice for silver speculators, but it's not that great for those of us in the silver jewelry business, and here's why.

Silver doesn't have the perceived value that Gold has. Some people wear our silver Celtic pendants, Celtic earrings and such because they like the color better than gold, or because they can afford many more styles, but it's not for the investment.

As silver prices go up, our costs to produce go up, yet we can't really justify raising our prices to match. Put that together with a bad economy and it's squeezing many who produce Celtic jewelry (and other styles) out of business.

We're hanging in there thanks to our loyal customers, and because we've managed to get up in the search rankings for Celtic jewelry, Celtic pendants, Celtic earrings, as well as other non jewelry related terms such as the meaning of triquetra.

Hopefully, the economy will rebound because I doubt if silver will ever get back under $10.

Comment (0)